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  • GULLI – GLOBAL REBRANDING

    GULLI – GLOBAL REBRANDING

    The leading children’s channel Gulli decided to redesign its image at a time when the success of digital platforms is causing fiercer competition than ever.

    This is why we have created a new visual and sonic identity which inspires and enriches visual codes found in video games, social media, video platforms and even in action figures that are so popular with children today.

    It was also essential that this design was able to be a 360° experience.

    Brand design

    360° identity

    Brand Design

    Digital

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    The “Gullis”, little avatars whose heads are morphed from the Gulli logo, provide the brand with infinite possibilities of expression.

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    These Gullis have a range of uses beyond just on-air applications. They can be used digitally, in print or in goodies.

    We have developed an interface particularly inspired by video platforms, designed to enrich what Gulli offers: teasing viewers, creating desire as a brand used across all screens and beyond to create a platform-like experience.

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    PRODUCERS

    Emmanuelle Lacaze & Églantine Guitard

    MOTION DESIGNERS

    Laurent Carcelle, Marine Bourdon & Cédric Besseau

    ARTISTIC DIRECTOR

    Nicolas Lhomme

    MUSIC STUDIO

    La Plage

    awards

    Finalist at the 2024 GEM AWARDS TV/STREAMING EUROPE in the category 360 Marketing | 360 Campaign: Brand Image
    Award of Excellence at The Communicator Awards 2024 in the category Campaign-Business-To-Consumer
    Silver Award in the category Best Media Visual Identity at the 2024 Grand Prix Stratégies de l’Innovation média

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