LA SEXTA NOTICIAS – NEW DESIGN
LA SEXTA NOTICIAS – NEW DESIGN
Our long-term relationship with the Spanish media group Atresmedia continues with the design of the news program on their unconventional channel La Sexta. Since we already created the identity of the channel a few years ago, we knew very well the DNA and the specific visual codes of this brand.
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We developed a concept based on the hexagonal form, derived from the 6 of La Sexta’s logotype. We also used the angles of this form. The hexagonal form animates the main titles at the beginning of the program, then triggers the transition to the news titles and also creates wipes. In infographics, the hexagone is used to underline important information.
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Producers
Emmanuelle Lacaze & Pauline de Decker
Motion Designer
Loïc Losco
Artistic Director
Nicolas Famery
Music Studio
La Plage
awards
Bronze at the Eyes & Ears 2022 in the category Best News Design.
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