scrollswipe
  • Brand stories ©
  • Brand design
  • Brand films
  • Brand campaigns
  • All
  • OCS – GLOBAL IDENTITY

    OCS – GLOBAL IDENTITY

    OCS launched a new visual and sonic on-air and digital graphic identity as well as a new opener, both will be released on its platform and in theaters.

    This new visual grammar starts with the logotype and the shape of the letter O that is like a spotlight highlighting the programs. A powerful code evoking the DNA of the brand: movies and series.

     

    Brand design

    360° identity

    Opener

    Original music

    --:-- / --:--

    The new OCS graphic identity plays with 3 simple codes to let the images of the programs stand out and fit the top-notch DNA of the brand:

    The curved shapes of the letters of the logo, the variable focus and the colors which are inspired by those of the programs to convey the emotional side of the story-telling, making each pack shot and key art unique.

    This new visual and sonic identity immerses the audience in the scene and story reflecting an emotional and organic brand.

    --:-- / --:--
    --:-- / --:--
    --:-- / --:--
    --:-- / --:--

    The music of the new OCS opener was composed by La Plage and was mixed in LA by Alan Meyerson, one of Hollywood’s most famous sound engineers (Dune, Inception, Gladiator, the Pirates of the Caribbean, most of the Marvel films, The Crown series…) and the exclusive collaborator of Hans Zimmer. The composition is a grand cinematic orchestral crescendo that ends with a vocal signature, human and organic, simple but immediately recognizable: a short breath evoking all the emotions felt when watching a movie.

    --:-- / --:--

    For the idents and the thematic’ openers we use the sound to stimulate the imagination of the viewer and bring them into the story, while the visual is abstract.

    The new visual and sonic identity has been created to immerse the audience in the scene and in the story and to convey the feeling of an emotional and organic brand.

    --:-- / --:--
    --:-- / --:--
    --:-- / --:--
    --:-- / --:--
    --:-- / --:--
    --:-- / --:--
    --:-- / --:--
    --:-- / --:--
    --:-- / --:--
    --:-- / --:--
    --:-- / --:--
    --:-- / --:--

    The concept of this new identity has been thought out at 360° from the on-air identity, through digital formats (9/16, 4/5 and 1/1) to derivative products such as the goodies.

    The concept of this new identity has been thought out at 360° from the on-air identity, through digital formats (9/16, 4/5 and 1/1) to derivative products such as the goodies.

    The concept of this new identity has been thought out at 360° from the on-air identity, through digital formats (9/16, 4/5 and 1/1) to derivative products such as the goodies.

    The concept of this new identity has been thought out at 360° from the on-air identity, through digital formats (9/16, 4/5 and 1/1) to derivative products such as the goodies.

    The concept of this new identity has been thought out at 360° from the on-air identity, through digital formats (9/16, 4/5 and 1/1) to derivative products such as the goodies.

    The concept of this new identity has been thought out at 360° from the on-air identity, through digital formats (9/16, 4/5 and 1/1) to derivative products such as the goodies.

    The concept of this new identity has been thought out at 360° from the on-air identity, through digital formats (9/16, 4/5 and 1/1) to derivative products such as the goodies.

    The concept of this new identity has been thought out at 360° from the on-air identity, through digital formats (9/16, 4/5 and 1/1) to derivative products such as the goodies.

    --:-- / --:--

    ART DIRECTOR

    Lazare Bessière

    Motions Designers

    L. Losco, L. Carcelle, G. Quinaz et M. Bourdon

    PRODUCERS

    Emmanuelle Lacaze & Eglantine Guitard

    Music Studio

    LaPlage

    awards

    Gold at the Eyes & Ears 2022 in the category Best Typography.

    share