OKOO – Global branding

The main challenge was making a distinction between the world of preschoolers and that of kids while keeping a common DNA.

We decided to use the shape of the letter « O » of the logo « Okoo » to create a visual language with a strong sign to use in picto-stickers, in the layout of images …

For the kids’ idents, we capitalized on the picto-stickers by showcasing them on real images to take on aspects of the everyday in a creative, original, entertaining and fun way.

The preschoolers’ idents showcase the logo by transforming it into an animal that invites the child to follow it.
These magical and surprising animals become, in turn, a bird, a whale, a snake or a christmas tree that stimulate a child’s imagination.

Again, for the generic boxes we capitalized on the distinctive signs of this new graphic identity. We can play on different types of eye- expressions for the kids and we can play with different animals for the preschoolers.

At the Okoo launch, we proposed capitalising on the concept of diverting the eyes. By referring to the logo and playing with it, we help the audience to remember the name and we illustrate the brand’s promise: interactivity, playfulness, liveliness and intimacy. The campaign places the programmes’ heroes and the children on the same level.

We also worked on Okoo’s summer look for France Télévisions.

The new marine and exotic animals  join the collection (promos, Idents and digital elements) for the younger children while summertime looks are added to the Okoo logo for the older kids.