Olympic and Paralympic Mascots – FILMS
Olympic and Paralympic Mascots – FILMS
For the Paris 2024 Olympic and Paralympic Games, Gédéon was entrusted with bringing La Phryge, the iconic mascot, to life on the global stage. Over the course of four years, Gédéon wrote and produced several animated films and campaigns to communicate on different topics.
The campaign is a series of 6 engaging videos that promoted eco-friendly practices during the Olympic Games. These videos have been produced in different formats, in English and in French, and have been released on social media and in stadiums.
Using a humorous sports commentary style, we showcased La Phryge’s eco- friendly actions as if they were athletic feats, encouraging audiences to adopt small changes for a greener future.
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The unveiling of the mascot is a key moment for Olympic Games fans. A few weeks before, social media was abuzz with speculations and assumptions about it. To build anticipation, we imagined short animations, revealing only the feet of the two mascots, Oly and Para, playfully tapping on the ground to show their impatience.
Then, for the big day, we produced a film to reveal the mascot and showcase its connection to a key element of France’s history : the Phrygien hat that is so important to the past and the present of the country.
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Paris 2024 needed more that 40,000 volunteers for the Games. So, they decided to create an animated video for the recruitment of these unsung heroes of the Games. With a team of script writers specializing in animated films, we imagined 4 amusing volunteer stories, each playfully showing just how chaotic things could get without their help!
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When the France TV sales house team wanted a fresh way to spotlight the Games’ official partners, the Paris 2024 team sent them our way! France TV wanted to rethink the traditional approach of a series of billboards. So, Gédéon created a lively short story where La Phryge effortlessly jumped between partner universes, showing off each one in a lively and dynamic way.
Released just before the opening and closing Ceremonies, the film was a huge success.
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For Actimel, one of the Games’ sponsors, Gédéon produced light-hearted animated content, seamlessly integrating the mascot into their TV advertising campaign.
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PRODUCTION
Emmanuelle Lacaze & Karem Pirela
CREATIVE DIRECTION
Lazare Bessière, Nicolas Famery & Nicolas Lhomme
DIRECTION
Nicolas Lhomme
awards
Silver at the GEMA Awards 2025 in the Olympics Promo category
Red Dot Award in the category Film & Animation (VOLUNTEERS)
Red Dot Award in the category Film & Animation (ÉCO-FRIENDLY GESTURES)
Silver at the Collision Awards 2025 in the category General-Sustainability & Environment (Paris 2024 ECO GESTURES campaign)
Silver at the Collision Awards 2025 in the category Craft-Character Animation (Paris 2024 Volunteers Film)
Gold at the Collision Awards 2025 in the category Craft-Character Animation (Paris 2024 Volunteers Film)
Gold at the GEMA EUROPE Awards in the Craft | Copywriting category (Paris 2024 - Volunteers)
Award of Distinction at The Communicator Awards 2025 in the category General - Animation
Nominated for the GEMA EUROPE Awards in the Design | Animation category
Nominated for the GEMA EUROPE Awards in the Specialty Videos | Social Responsibility Spot category
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