PLAY – GLOBAL BRANDING
PLAY – GLOBAL BRANDING
Play is the new Flemish entertainment brand, born out of the merger between SBS and Telenet, two major television and telecommunications companies in Belgium.
Play includes 5 free channels, a dozen Pay TV channels as well as its own digital platform.
We created a vibrant design ecosystem around the mother-brand of Play. Instead of a conventional design we wanted to turn identity into an experience, and turn viewers into fans.
Producer
Emmanuelle Lacaze
Production Assistant
Harry Pataudi
Artistic Directors & Motion Designers
Loïc Losco, Baptiste Chomiol, Laurent Carcelle, Stéphane Gibert, Lucas Matin, Cédric Besseau, Marine Bourdon, Gaspard Courrier
Heads of Project
Céline Dufour, Pauline de Decker & Eglantine Guitard
Creative Directors
Lazare Bessière, Nicolas Famery & Richard Holman
awards
Gold at Promax Awards Global Excellence 2022 in the category Best Total Brand Image Package.
Gold Award for Play at PROMAX Europe 2022 in the category Best Use of Brand Logo.
Excellence Award for PLAY at Communicator Awards 2022 for Identity Program Campaign for Corporate Communications
Gold Award for Play at the Eyes&Ears 2021 in the category "Best new design package of a channel"
Bronze award for Play at the Grand Prix Stratégies du Design 2021 in the category "motion design / TV visual identity"
Shortlisted for Play at the French Ad Club Awards 2021 in the category "Motion Design / Best New Identity"
Bronze award for Play at the French Ad Club Awards 2021 in the category "TV global identity"
Silver award for Play at the French Ad Club Awards 2021 in the category "Best Global Identity of a TV channel"
Red Dot Award 2021 for Play in the category Excellent Communication Design
Special Mention at the German Design Awards 2022 for Play in the category Excellent Communications Design - Brand Identity
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