RTL ADALLIANCE – CANNES LION 2025
RTL ADALLIANCE – CANNES LION 2025
For RTL AdAlliance’s Cannes Lions 2025 edition, Gédéon proposed a concept with the main headline « the plage to be » because it naturally evokes the beach but also the idea that you will be in the right place.
In addition to the wording and branding, we worked on the architecture to reinforce the concept in a concrete way within the structure itself. We redesigned the flow of the space, with the stage as the focal point.
This concept can be easily adapted across many touchpoints and topics.
This concept can be easily adapted across many touchpoints and topics.
This concept can be easily adapted across many touchpoints and topics.
This concept can be easily adapted across many touchpoints and topics.
PRODUCERS
Emmanuelle Lacaze & Eglantine Guitard
ART DIRECTORS
Lazare Bessière & Nicolas Famery
share