SALTO – GLOBAL BRANDING
SALTO – GLOBAL BRANDING
Salto is a digital platform that releases French programs from TF1, Francetélévisions and M6. The streaming platform asked Gédéon to work on its brand visibility, with a graphic system adapted to all formats, wether it is indoor or outdoor.
We redesigned the Salto logo as a ‘responsive’ window which can be adapted for different messages and needs.
Salto becomes an open window to original and exclusive French content.
Through this agile design, the logo evokes the digital world, suggesting that Salto is a platform and not a linear television channel. The logo is free, versatile, and it can slide across the screen frame, changing size and shape.
We produced digital, print and social media guidelines for Salto. The box and its outline highlight the image and guide the visual with its variable placement (which can be adapted for different formats). We developed corporate and event creations, with an editorial link between the program and Salto: being visual, by creating dialogue between text and images.
We produced digital, print and social media guidelines for Salto. The box and its outline highlight the image and guide the visual with its variable placement (which can be adapted for different formats). We developed corporate and event creations, with an editorial link between the program and Salto: being visual, by creating dialogue between text and images.
PRODUCERS
Emmanuelle Lacaze & Eglantine Guitard
MOTION DESIGNER
Loïc Losco
CREATIVE DIRECTOR
Nicolas Famery
GRAPHIST
Marine Bourdon
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