T18 – GLOBAL BRANDING

T18’s branding is the fruit of a collaboration with Etienne Robial. Etienne Robial’s work has always really inspired Gédéon so it is with pride and enthusiasm that the agency breathed life into Etienne’s concept, logo and visual grammar, with a real shared vision: to give meaning to symbols, colors and animations.

Through playing with the typography, the words form animated and multicolored motifs which give the channel a real personality.

These changes in character weight, and the animated interweaving of text -where words and letters are scrambled before settling into place- tell the story of a channel that helps people see more clearly and think more broadly.