TV IS (NOT) DEAD (YET) – SESSION PROMAX BDA AMSTERDAM 2019

Is television fighting a losing battle against today’s digital giants? Whilst some claim that the likes of Netflix, Hulu and Amazon Prime herald the apocalypse for television broadcasting, others are convinced that we are experiencing the Golden Age of TV. Wanting to shed some light on this controversial subject, our team met with key members of the European TV industry, who shared valuable insights into the current state of television broadcasting. In the session we led at Promax BDA in Amsterdam, we will not only offer a comprehensive analysis of recent industry disruptions, but also suggest a range of survival strategies, showing how our speciality – design – is essential to brand durability in this era of digital giants.