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  • W9 – Global redesign

    W9 – Global redesign

    After 13 years W9 knew it was time for a new look.
    One of the most popular French TNT channels turned to Gédéon to create a bold new look that showcases all its programming for diverse audiences.

    So Gédéon started by putting the logotype W9 in the center. Then the excitement began.

    Brand design

    360° design

    Brand identity TV broadcast

    Emotion

    Motion Design

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    The logo turns into a slash and moves across the screen, revealing words and images that convey emotions and tell the viewers W9 is a channel with no limits.
    Its signature is 100%, always to the max.

    For the promotions of  W9’s programs Gédéon chose a unique approach that works not only on the TV screen but also on today’s all-important digital platforms.
    We decided to transform the usual pack-shot, which presents all the program information at once. Instead we chose to sequence the program information for a stronger visual impact and to fit perfectly with the digital code.

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    Gédéon also created templates for print advertising including posters and press releases.
    And let’s not forget mugs and t-shirts for W9 fans!
    At Gédéon we deliver a 360° approach to branding – on air, online and in print.

    Gédéon also created templates for print advertising including posters and press releases.
    And let’s not forget mugs and t-shirts for W9 fans!
    At Gédéon we deliver a 360° approach to branding – on air, online and in print.

    Gédéon also created templates for print advertising including posters and press releases.
    And let’s not forget mugs and t-shirts for W9 fans!
    At Gédéon we deliver a 360° approach to branding – on air, online and in print.

    Gédéon also created templates for print advertising including posters and press releases.
    And let’s not forget mugs and t-shirts for W9 fans!
    At Gédéon we deliver a 360° approach to branding – on air, online and in print.

    Gédéon also created templates for print advertising including posters and press releases.
    And let’s not forget mugs and t-shirts for W9 fans!
    At Gédéon we deliver a 360° approach to branding – on air, online and in print.

    Gédéon also created templates for print advertising including posters and press releases.
    And let’s not forget mugs and t-shirts for W9 fans!
    At Gédéon we deliver a 360° approach to branding – on air, online and in print.

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    The theme music for W9, specially composed by La Plage Records (Casa de Papel, La Vie d’Une Autre, Swim Little Fish Swim, and opening music for Gaumont) revolves around two key concepts :
    A fast tempo translates the DNA of a brand that is always pushing the boundaries (percussion, contemporary tone of rhythm, intense infra-bass).
    Emotion is generated through organic sounds (pulsating heart beats, screams of joy, a sharp intake of breath in response to the intensity of the action).
    La Plage
    00:00

    Producers

    Emmanuelle Lacaze & Eglantine Guitard

    Motion Designers

    Stéphane Gibert, Loïc Losco & Pierre-Baptiste Harrivelle

    Art Directors

    Nicolas Famery & Lazare Bessière

    3D Designer

    Baptiste Aubert

    awards

    Winner at the German Design Award 2020 for W9 in the category Excellent Communications Design-Brand Identity
    Silver medal at Grand Prix Stratégie de l’innovation média 2019
    Finalist at Promax Amsterdam 2019 for W9 in the category "General Brand Design Package"
    Finalist at Promax Amsterdam 2019 for W9 in the category "Channel Logo Design across Multiple Media"

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    year award project client
    2024 Silver Award in the category Best Media Visual Identity at the 2024 Grand Prix Stratégies de l’Innovation média FRANCE 2 info - NEW BRANDING France Télévisions
    2024 Silver Award in the category Best Media Visual Identity at the 2024 Grand Prix Stratégies de l’Innovation média GULLI - GLOBAL REBRANDING M6
    2024 Finalist at the 2024 GEM AWARDS TV/STREAMING EUROPE in the category 360 Marketing | 360 Campaign: Brand Image GULLI - GLOBAL REBRANDING M6
    2024 Finalist at the 2024 GEM AWARDS TV/STREAMING EUROPE in the category 360 Marketing | 360 Campaign: Brand Image TVMONACO - GLOBAL BRANDING TVMonaco
    2024 Finalist at the 2024 GEM AWARDS TV/STREAMING EUROPE in the category Design - Opening Title | Credits Culturebox - 7e Art France Télévisions
    2024 Award of Excellence at The Communicator Awards 2024 in the category Features-Art Direction FRANCE 2 info - NEW BRANDING France Télévisions
    2024 Award of Excellence at The Communicator Awards 2024 in the category Features-Art Direction Culturebox - 7e Art France Télévisions
    2024 Award of Excellence at The Communicator Awards 2024 in the category Campaign-Business-To-Consumer GULLI - GLOBAL REBRANDING M6
    2024 Award of Excellence at The Communicator Awards 2024 in the category Campaign-Business-To-Consumer TVMONACO - GLOBAL BRANDING TVMonaco
    2024 Award of Excellence at The Communicator Awards 2024 in the category Campaign-Business-To-Consumer VRT 1 - GLOBAL REBRANDING VRT
    2024 Award of Distinction at The Communicator Awards 2024 in the category Campaign-Business-to-Business RTL ADALLIANCE - CANNES LIONS 2023 RTL AdConnect
    2024 Award of Distinction at The Communicator Awards 2024 in the category Campaign-Business-To-Consumer RTL LUXEMBOURG - GLOBAL REBRANDING RTL LUXEMBOURG
    2023 Winner at the German Design Award 2024 in the category Excellent Communications Design - Event RTL ADALLIANCE - CANNES LIONS RTL AdConnect
    2023 Winner at the German Design Award 2024 in the category Excellent Communications Design - Brand Identity RTL LUXEMBOURG - GLOBAL REBRANDING RTL LUXEMBOURG
    2023 Silver Winner at the Clio Entertainment Awards in the category Television / Series: Design,  Main Title | Credits Téva - Orgasmiq M6
    2023 Finalist at the PROMAX Awards GLOBAL EXCELLENCE 2023 in the category Brand Image - Rebrand, Refresh or Launch OCS - GLOBAL IDENTITY OCS
    2023 Gold at the Eyes & Ears Europe Awards 2023 in the category Best lead-in: Show & Entertainment & Comedy Téva - Orgasmiq M6
    2023 Golden Award in the category TV Branding at the Grand Prix Stratégies du Design 2023 OCS - GLOBAL IDENTITY OCS
    2023 Silver Award in the category Sound Design at the Grand Prix Stratégies du Design 2023 OCS - GLOBAL IDENTITY OCS
    2023 Red Dot Award in the category TV Show Opener Téva - Orgasmiq M6
    2023 Red Dot Award in the category Brand Design RTL LUXEMBOURG - GLOBAL REBRANDING RTL LUXEMBOURG
    2023 Bronze at Le Club des DA in the category Animated Design. Téva - Orgasmiq M6
    2023 Silver Award in the category Best Media Visual Identity at the 2023 Grand Prix Stratégies de l’Innovation média OCS - GLOBAL IDENTITY OCS
    2023 Gold in the category Open/Titles at PROMAX Awards Europe 2023 Téva - Orgasmiq M6
    2023 Silver in the category Motion Graphics at PROMAX Awards Europe 2023 Téva - Orgasmiq M6
    2023 Award of Excellence at The Communicator Awards 2023 in the category Business To Consumer OCS - GLOBAL IDENTITY OCS
    2023 Award of Excellence at The Communicator Awards 2023 in the category Diversity, Equity & Inclusion Téva - Orgasmiq M6
    2023 Award of Distinction at The Communicator Awards 2023 in the category Direct Marketing Amazon Prime Video - I love America Amazon - Prime Video
    2023 Award of Distinction at The Communicator Awards 2023 in the category Campaign Branding RTL ADALLIANCE - CANNES LIONS RTL AdConnect
    2023 PROMAX Europe 2023 shortlisted for Premium/Speciality Items/Press Kits Amazon Prime Video - I love America Amazon - Prime Video
    2023 PROMAX Europe 2023 shortlisted for Total Brand Design Package OCS - GLOBAL IDENTITY OCS
    2023 PROMAX Europe 2023 shortlisted for Marketing video/Sizzle reel/Presentation OCS - GLOBAL IDENTITY OCS
    2023 PROMAX Europe 2023 shortlisted for Kids Programme Spot OKOO KOO France Télévisions
    2023 PROMAX Europe 2023 shortlisted for On-Air Ident Campaign DISNEY CHANNEL EMEA - Christmas Idents 2022
    2022 Winner at the German Design Award 2023 in the category Excellent Communications Design - Integrated Campaigns and Advertising AMAZON PRIME VIDEO - LE BAL DES FOLLES Amazon - Prime Video
    2022 Special Mention at the German Design Award 2023 in the category Excellent Communications Design - Brand Identity TÉVA - GLOBAL REBRANDING M6
    2022 Special Mention at the German Design Award 2023 in the category Excellent Communications Design - Brand Identity OCS - GLOBAL IDENTITY OCS
    2022 Gold at Promax Awards Global Excellence 2022 in the category Best Total Brand Image Package. PLAY - GLOBAL IDENTITY SBS & TELENET
    2022 Bronze at Promax Awards Global Excellence 2022 in the category Best Brand Image Rebrand or Refresh. TÉVA - GLOBAL REBRANDING M6
    2022 Bronze at Promax Awards Global Excellence 2022 in the category Best Total Brand Image Package. CULTUREBOX - GLOBAL IDENTITY France Télévisions
    2022 Silver at the Eyes & Ears 2022 in the category Best Integrated Campaign for a Fiction. AMAZON PRIME VIDEO - LE BAL DES FOLLES Amazon - Prime Video
    2022 Gold at the Eyes & Ears 2022 in the category Best 2D/3D Animation. OKOO - Global branding France Télévisions
    2022 Gold at the Eyes & Ears 2022 in the category Best Seasonal Design Elements. OKOO - Global branding France Télévisions
    2022 Bronze at the Eyes & Ears 2022 in the category Best News Design. LA SEXTA NOTICIAS - NEW DESIGN Atresmedia
    2022 Bronze at the Eyes & Ears 2022 in the category Best New Design Package of a Channel or Platform. TÉVA - GLOBAL REBRANDING M6
    2022 Gold at the Eyes & Ears 2022 in the category Best Typography. OCS - GLOBAL IDENTITY OCS
    2022 Silver at the Eyes & Ears 2022 in the category Best Leading News. FRANCE 5 - C DANS L'AIR France Télévisions
    2022 Silver Award at Grand Prix Stratégies du Design 2022 in the category Digital Design / Web Design / Motion design / TV Branding. TÉVA - GLOBAL REBRANDING M6
    2022 Shortlisted at the Eyes & Ears 2022 in the category Best Information or News Design. Antena 3 - Espejo Público Atresmedia
    2022 Gold Award for Play at PROMAX Europe 2022 in the category Best Use of Brand Logo. PLAY - GLOBAL IDENTITY SBS & TELENET
    2022 Silver Award for Téva at PROMAX Europe 2022 in the category Best Brand Design for a Channel. TÉVA - GLOBAL REBRANDING M6
    2022 Shortlisted for PROMAX Europe 2022 for Best Use of Brand Logo TÉVA - GLOBAL REBRANDING M6
    2022 Shortlisted for PROMAX Europe 2022 for Best Program Key-Art Campaign Print and Digital AMAZON PRIME VIDEO - LE BAL DES FOLLES Amazon - Prime Video
    2022 Shortlisted for Le Club des DA for Branding // Best Visual Identity for a Brand TÉVA - GLOBAL REBRANDING M6
    2022 Shortlisted for Le Club des DA for Animated Design // Best TV Design TÉVA - GLOBAL REBRANDING M6
    2022 Shortlisted for Le Club des DA for Graphic Design // Press kit AMAZON PRIME VIDEO - LE BAL DES FOLLES Amazon - Prime Video
    2022 Red Dot Award 2022 for Le Bal des Folles in the category Best Publishing & Print Media // Special Publications AMAZON PRIME VIDEO - LE BAL DES FOLLES Amazon - Prime Video
    2022 Excellence Award for Téva at Communicator Awards 2022 for Identity Program Campaign for Corporate Communications TÉVA - GLOBAL REBRANDING M6
    2022 Excellence Award for Le Bal des Folles at Communicator Awards 2022 for Best Print Advertising // Poster AMAZON PRIME VIDEO - LE BAL DES FOLLES Amazon - Prime Video
    2022 Excellence Award for PLAY at Communicator Awards 2022 for Identity Program Campaign for Corporate Communications PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Gold Award for Play at the Eyes&Ears 2021 in the category "Best new design package of a channel" PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Bronze Award for M6 at the Eyes&Ears 2021 in the category "Best new design package of a channel" M6 - GLOBAL REBRANDING M6
    2021 Gold Award for La Case du Siècle at the Eyes&Ears 2021 in the category "Best typography" FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Silver Award for La Case du Siècle at the Eyes&Ears 2021 in the category "Best lead-in" FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Grand Prix TOP/COM Design for Culturebox CULTUREBOX - GLOBAL IDENTITY France Télévisions
    2021 Prix Spécial TOP/COM Grands Prix de l’Expression, in the Design Category CULTUREBOX - GLOBAL IDENTITY France Télévisions
    2021 Silver Award for M6 at the Promax Global Excellence Awards 2021 in the category "Best total brand image package" M6 - GLOBAL REBRANDING M6
    2021 Finalist for M6 at the Promax Global Excellence Awards 2021 in the category "Key art: Best logo design" M6 - GLOBAL REBRANDING M6
    2021 Gold Award for La Case du Siècle at the Promax Global Excellence Awards 2021 in the category "Best typography" FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Gold Award for La Case du Siècle at the Promax Global Excellence Awards 2021 in the category "Best program open title" FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Gold award for M6 at the Grand Prix Stratégies du Design 2021 in the category "motion design / TV visual identity" M6 - GLOBAL REBRANDING M6
    2021 Bronze award for Play at the Grand Prix Stratégies du Design 2021 in the category "motion design / TV visual identity" PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Silver award for Play at the French Ad Club Awards 2021 in the category "Best Global Identity of a TV channel" PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Bronze award for Play at the French Ad Club Awards 2021 in the category "TV global identity" PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Shortlisted for Play at the French Ad Club Awards 2021 in the category "Motion Design / Best New Identity" PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Silver award for Culturebox at the French Ad Club Awards 2021 in the category "idents and ad breaks" CULTUREBOX - GLOBAL IDENTITY France Télévisions
    2021 Bronze award for Okoo at the French Ad Club Awards 2021 in the category "idents and ad breaks" OKOO - Global branding France Télévisions
    2021 Shortlisted for Okoo at the French Ad Club Awards 2021 in the category "motion design" OKOO - Global branding France Télévisions
    2021 Bronze award for La Case du Siècle at the French Ad Club Awards 2021 in the category "best opening/titles" FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Shortlisted for La Case du Siècle at the French Ad Club Awards 2021 in the category "graphic design" FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Shortlisted for M6 at the French Ad Club Awards 2021 in the category "motion design / best new identity" M6 - GLOBAL REBRANDING M6
    2021 Finalist for the European Agency of the Year at the Promax Europe 2021
    2021 Grand Prix des Médias // CBNews 2021 for Culturebox in the category Best Launch of a New Channel CULTUREBOX - GLOBAL IDENTITY France Télévisions
    2021 Red Dot Award 2021 for Play in the category Excellent Communication Design PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Best of The Best Award at the Red Dot 2021 for M6 in the category Excellent Communication Design M6 - GLOBAL REBRANDING M6
    2021 Nominated at the German Design Awards 2022 for Culturebox in the category Excellent Communications Design - Brand Identity CULTUREBOX - GLOBAL IDENTITY France Télévisions
    2021 Nominated at the German Design Awards 2022 for Culturebox in the category Excellent Communications Design - Brand Identity CULTUREBOX - GLOBAL IDENTITY France Télévisions
    2021 Special Mention at the German Design Awards 2022 for M6 in the category Excellent Communications Design - Brand Identity M6 - GLOBAL REBRANDING M6
    2021 Special Mention at the German Design Awards 2022 for Play in the category Excellent Communications Design - Brand Identity GOPLAY - Global Identity SBS & TELENET
    2021 Special Mention at the German Design Awards 2022 for Play in the category Excellent Communications Design - Brand Identity PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Grand Prix Stratégies de l'Innovation Média 2021 / Gold Award (or) for Culturebox / Best "brand identity for a media" CULTUREBOX - GLOBAL IDENTITY France Télévisions
    2021 Silver Award at the Promax Europe 2021 with La Case du Siècle in the category Open/Title FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Silver Award at the Promax Europe 2021 with La Case du Siècle in the category On-Air Typography FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Finalist at the Promax Europe 2021 with TIP!K in the category Channel Logo Design Across Multiple Media TIP!K - GLOBAL BRANDING RTBF
    2021 Finalist at the EBU 2021 with “Let’s give democracy a voice” in the category Best Promo FTV Info France Télévisions
    2021 Gold Award at the Promax Europe 2021 with M6 in the category Channel Logo Design Across Multiple Media M6 - GLOBAL REBRANDING M6
    2021 Silver Award at the Promax Europe 2021 with M6 in the category General Brand Design Package M6 - GLOBAL REBRANDING M6
    2020 Bronze Award at Eyes&Ears Europe 2020 for Histoire TV in the category 'Best new design package of a channel of a platform' HISTOIRE TV - GLOBAL REDESIGN TF1
    2020 Silver Award at Eyes&Ears Europe 2020 for M6 Music in the category 'Best Typography' M6 Music - New global identity M6
    2020 Finalist at the French Ad Club Award with OKOO in the category "Branding - Global Design of a Commercial Brand" OKOO - Global branding France Télévisions